Kingdom of Saudi Arabia’s Vision 2030 program breaks new ground by encouraging the development of a vibrant society which requires developing cutting-edge entertainment experiences, launching new entertainment attractions and hosting worldclass events and festivals to the needs of people in Saudi Arabia.

With this aspiration, Expand Expo incorporated one of the most globally experienced teams and established Expand Entertainment Group (EEG) with the vision to be 100% Saudi capitalized entertainment company acting globally with projects in the region and around the World. 

Our Responsibilities in respect to Vision 2030

  • Contribute to the growth of the entertainment

  • Showcase the rich aspects of the Saudi culture locally and globally

  • Support the global promotion of modernizing and changing Saudi Arabia

  • Create an opportunity for training of the local talent in entertainment sector.

  • Contribute to economic growth by creating new business opportunities.

  • Create opportunities to bring the best of international culture to the Kingdom, while also enabling the Kingdom to export its unique and diverse culture to the world.



Our strongest asset is our people- a passionate local team united with a group of vibrant multinationals…  


We know the local market by heart and we also have an extensive global know-how and experience gained from partnering with world’s leading brands including but not limited to Disney, Dreamworks, Warner Bros, Natural History Museum, NASA and more. 

As a team, we have different approaches and points of views which create the best-in-class results. We generate collective, integrated and creative projects with local taste and global vision. We design, produce and progress in great harmony.

Together we become one and we all represent the values and culture of EEG.


To develop and acquire best innovative content in order to provide memorable experiences locally and internationally while creating Saudi entertainment professionals with global vision and experience.


To be the leading and most preferred 100% Saudi capitalized entertainment company acting globally with projects in the region and around the World.



As EEG, we understand the frequently changing cultural and business needs crucial to the growing entertainment sector.


With more than 20 years of experience across the world, we have gained all the necessary skills for developing and executing a versatile range of entertainment projects mainly focusing on exhibitions, live and family entertainment.


Whether it is a ready show or a brand-new concept, we work with the best local and global partners to achieve the best content.

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EEG Live focuses on organizing and producing live music concerts and performance events with the aim to allow audiences to experience a quality selection of music and performance arts from KSA and around the world. 

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EEG Exhibitions creates, produces and brings national and international projects focusing on arts, culture, entertainment, edutainment, sports and various other themes.  EEG has recently became the co-producer of “The Art of Banksy” Exhibition which has been successfully running globally since 2015.

EEG Family focuses on creating, producing, presenting and bringing a wide range of family projects including live stage shows, experience and edutainment centers. We work with world’s leading booking agencies and companies to bring the best shows and artists to KSA.

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Our presence is not just limited to KSA as we have projects in Europe and soon in London and US.

We are determined to create locally and get recognized globally.







EEG Office

Riyadh, 7560 Othman Bin Affan Road Al Nuzha P.O. Box 65508 Riyadh 11566,

Saudi Arabia

T +966114606040 / +966114716030

F +966114716033 | info@eeg-int.com

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