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‘The NBA Exhibition’ is created and produced by EEG dedicated to the number one sports league of the world. The premiere will be in Warsaw Poland in October before touring several countries in Central and Eastern Europe.

The bespoke touring exhibition will provide fans of all ages with multiple touch points to interact with the NBA.  Combining the NBA’s rich and storied past with the current generation of standout players, ‘The NBA Exhibition’ will take fans on a journey of discovery across over 20 different themed sections.  


Fans will have the unique opportunity to participate in customized activations including VR experiences, an opportunity to have a photo taken with the Larry O’Brien Championship Trophy, play the latest NBA2K22 game and much more…  


The exhibition also includes a bespoke 50+ pieces display of rare and autographed items of NBA merchandise from players past and present.